When Twitter came up with Trends of 2009, Facebook came up with Memology of 2009. I thought it will be an interesting thing to take a comparative look at both.
Before Facebook and Twitter, we had Google and Google Trend was the only way to understand what the world was thinking about. Google Trends were based on what people searched for. Of course that had its limitation, especially because you searched for what was on your mind only when you wanted to find out more about what was on your mind. Facebook and Twitter trends allow you to take a closer look at what the world is thinking because we usually talk about and share and RT what is on our mind. Search comes after we talk about it. This way I find Facebook and Twitter Trends more appealing than Google Trends, if you are going to base some of your advertising decisions based on what trends on the internet.
Again, a closer look at Twitter Trends and Facebook Memology reveals one key thing for advertisers. We are looking at two different types of markets when we are looking at Facebook and Twitter. Facebook Memology makes it sound like we are looking at a hoard of teenagers who will have to cajole their parents to buy the things they want to buy. How else can you explain FML trending only during exams and Mondays and still making it to the second rank on Memology? I think the Facebook Memology perfectly explains TechCrunch’s stand on how Game Developers on Facebook dupe kids into using their parents’ cell phone to buy what they call Game Currency. Only games survive on Facebook because only kids use Facebook. Twitter, on the other hand, I think is about a mixed market. Every thing from Iran Election to Michael Jackson to American Idol to Harry Potter trended there. And this means you are talking about an audience that has the power to purchase and an audience that has the power to make their parents purchase at one single place, tweeting and retweeting! What more would an advertiser need?
Another interesting thing I noticed is that Twitter Trended on Facebook while Facebook Didn’t on Twitter. I am not sure if this was a purposeful omission by Twitter. If it was not a purposeful omission or filtering, guys at Facebook must be really concerned.
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