August 3, 2009

JK Wedding Entrance Dance: How a wedding video helped to sell a forgotten song!

"I now pronounce you monetized." The Official Google Blog ran a post on 30 July 2009 on the Wedding Video posted by TheKheinz  on 19 July 2009. Why did they do so? Apparantly, the video had more than a million views on YouTube. The right holder of the Video claimed it and started selling the track through ITunes and Amazon. They started running Click-to-Buy Advertisements on the Video which helped the viewers to opt to buy the track. And the track got listed on the top five downloads of both the sites overnight.

There are people who are bothered about the fact that the owner of the song is not paying anything to Jill and Kevin for making the song "Forever" by Chris Brown popular. I do agree with them. Jill and Kevin are the reasons why the song became popular and earned dollars for the 'monetizer'. A percentage of the profit should have gone to Jill and Kevin.

However, I don't see Jill and Kevin is bothered about that. They are smarter people. They launched a website  and are using that website to raise funds for a Charity. They write on their site:
We hope to direct this positivity to a good cause. Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute. 
I don't know how much they got selling Chris Brown's song. I don't know how much the JK Site could raise for Shelia Wellstone Institute. But I would like to say, this is phenomenal.

2 comments:

  1. A very clean interface and nice customisation on the page! I still am working on that aspect!!
    Looking forward to more posts...!
    Regards!

    ReplyDelete
  2. Hi Azad, thanks for the compliment. And thanks to BT Templates for all the cool templates they make available online. I'm kind of crazy about making this look good and happy that you noticed. Looking forward to seeing you again here :)

    ReplyDelete

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